When buying household provisions, bigger is usually cheaper, right?
Not in the case of Britannia Jim Jam biscuits.
A 100g pack costs Rs 15 (MRP), making a cost per KG of Rs 150.
A 150g pack costs Rs 25 (MRP), making a cost per KG of over Rs 166.65 !
That's a difference of almost 11% more for the larger pack!
Many companies use non-standard sizes to ensure that comparisions are difficult for the average consumer. Always try to estimate the price/weight for a good deal.
For example, in the above case, a quick estimate can be performed as follows:
for 300g,
small pack price will be 15 x 3 = 45
big pack price will be 25 x 2 = 50
Thus we can see that buying 300g in small packs is a better deal than buying large packs!
Not in the case of Britannia Jim Jam biscuits.
A 100g pack costs Rs 15 (MRP), making a cost per KG of Rs 150.
A 150g pack costs Rs 25 (MRP), making a cost per KG of over Rs 166.65 !
That's a difference of almost 11% more for the larger pack!
Many companies use non-standard sizes to ensure that comparisions are difficult for the average consumer. Always try to estimate the price/weight for a good deal.
For example, in the above case, a quick estimate can be performed as follows:
for 300g,
small pack price will be 15 x 3 = 45
big pack price will be 25 x 2 = 50
Thus we can see that buying 300g in small packs is a better deal than buying large packs!
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